Exhibitions and trade events are one of the most cost effective and proven sales and lead generation tools available to businesses today. There is no other marketing or promotional medium available that can place your company directly in front of thousands of qualified shoppers who are attending an event specifically to view, compare and purchase products and services. Exhibitions and trade events give you the ability to directly connect one on one, face to face with new and existing customers. You have the ability to promote yourself and your company, demonstrate your products, explain features and benefits, directly sell and take orders, plus you will receive immediate feedback that will assist you to understand your customers better.
Australian Events have been assisting businesses small and large for over 20 years. We have seen many incredible success stories and have watched hundreds of companies grow from initial business ideas into successful businesses and market leaders. There is no doubt that your business can benefit greatly from exhibiting at events. If you put the time and energy into planning your exhibition, use motivated, passionate and friendly staff, have great products and services, and are ready to work your stand hard for the length of the exhibition, you will succeed!
2017 EVENT COUNTDOWN
2016 EVENT STATISTICS
Statistic data received from 2016 exhibitors and visitors who subscribed to the event newsletter.
2016 EXHIBITION DISPLAYS
The 2016 event attracted 142 exhibiting local and national companies, filling over 42,207 square metres of exhibition space at the Cleveland Showgrounds, Cleveland, Queensland, Australia.
SQ/M DISPLAY SPACE
2016 EVENT PATRONS
The 2016 event attracted 13,068 patrons over the three days. Patrons came from around the local region and many others traveling from across Queensland to attend the event. Patrons were offered a free return pass, allowing them to return to the event for the entire three days for the one low entry fee.
2016 EVENT GUIDE PUBLICATION
EVENT GUIDES PRINTED
Quest Newspapers published the “Bayside Living” Event Guide which was distributed through the Southern Star, Wynnum Herald, South-East Advertiser and Albert & Logan News. 9,000 copies were also distributed to patrons at the Expo. In all 126,500 copies were distributed.
2016 Exhibitor Survey Results
Was the Expo important to the promotion of your business ?
- Yes 95%
How would you rate the sales and leads at this event ?
- Good – Excellent 79%
How would you rate the Event promotion ?
- Good – Excellent 94%
How would you rate the Events success overall ?
- Good – Excellent 87%
of exhibitors said that Exhibiting at events is a great way to promote your business.
2016 Exhibitor Testimonials
What a fantastic venue and event, our business achieved record sales and will definitely be back next year!
The show is always run with the highest standards of organisation and the promotion of this show was brilliant, well done Australian Events.
The Cleveland Show was a great success for us. It gave us the opportunity to showcase our range to potential customers. We had strong interest and genuine follow up enquiry.
Our first time exhibiting at a show. Had a great response letting the local community know of our new business. We will definitely be back next year and maybe at other shows.
We were amazed at the support shown by the public once again at the Cleveland Caravan, Camping, Boating & 4×4 Expo! We will see you again in 2017.
We were proud to be apart of such a well-run event. We can’t wait to come back again next year. Thanks to everyone from Australian Events who assisted us in the lead up and during the show!
2016 Visitor Survey Results
How would you rate this event overall ?
- Good – Excellent 82%
Would you recommend this event ?
- Yes 76%
How would you rate the Entertainment?
- Good – Excellent 74%
Are you likely to attend the Event again ?
- Yes 80%
Do you intend to make a purchase at a later date from an exhibitor you saw at this event ?
- Yes 67%
Main Products of Interest
Data provided by polled patrons at the 2016 Cleveland Caravan, Camping, Boating & 4x4 Expo.
- Camping Equipment & Accessories 67%
- Auto and 4×4 Accessories 63%
- Caravans 57%
- Camper Trailers 30%
- Boating & Marine Accessories 28%
- Holiday & Tourism Information 28%
- New Cars & Vehicles 11%
- Motorhomes 11%
- Other 11%
2016 Visitor Testimonials
Much larger than we expected – well done – exhibitors were enthusiastic and knowledgeable of their products.Lisa
We went to the expo last year and were very impressed, we went again this year and really felt relaxed at the expo, we found it had a good friendly atmosphere with both the exhibitors and the visitors, we look forward to next year! We bought items at both expo’s.Steve
We were really excited this year at the show. It far exceeded last year. We have told all our work colleagues and friends. We didn’t buy a camper trailer or 4WD because we bought one since the last year’s show. And were looking for accessories for our camper trailer and ISUZU. Which we would have bought last year but there weren’t any camper trailers or cars we liked. There wasn’t such a big choice of displays last year as this year. Will definitely go next year, thank you so much for all the entertainment.Chris
We were interested in viewing caravans that we had already researched online. We enjoyed the show and wished we could have stayed longer.Jo
It is good to be able to compare prices, brands in one area without travelling to different places.Diane
We enjoyed the show. Better than the Brisbane show. Thankyou for free car parking as we spent more money at the show. Loved the hot pies and cold drinks at the museum. We received the information we were looking for. The event train was an awesome idea.Michelle
We enjoyed looking at the various exhibits and purchased a few items for our caravan.Judy
We had a great time at the expo and came home with bits and pieces we needed.Sue
2016 VISITOR EMAIL NEWSLETTER
EMAILS SENT OUT TO SUBSCRIBERS
Our popular Email Newsletter Club consists of patrons who have joined to receive information about the event. Featured exhibitors, list of exhibitors, Entertainment, Competitions and Prizes were continually promoted within these emails sent out daily and weekly leading up to the event.
2016 Website Statistics
Week of the event – From 19th – 25th September 2016.
First Time Visits
2016 Facebook Event Page Statistics